Digital entrepreneurial acceptance: an examination of technology acceptance model and do-it-yourself behavior

Abstract The study extended the existing literature on digital entrepreneurship, do-it-yourself and technology acceptance models with help of empirical data. It further aimed to identify factors associated e-entrepreneurial by examining integration models. A data sample consisting 200 questionnaires were collected from small–medium enterprise using platforms for their business activities. Structural equation modeling was applied testing association robust theoretical framework adopted validate use entrepreneurship as a standalone or along traditional entrepreneurial. only limited enterprises working in context Pakistan. total respondents visited collect convenience sampling technique. findings this concluded that all variables model are significantly related entrepreneurial acceptance. Similarly, behavior had substantial influence, exception perceived lack product quality well availability variables, which no significant impact